Come see Mantis Technology Group at the NRF's Big Show in New York from January 9-12, 2011. Best-run retailers already leverage social media channels to communicate with their customers. But what happens when you can engage in a two-way social media conversation to listen instead of simply talking?

To listen effectively, you need a solution that helps you capture and analyze a wide range of Web content to understand true customer and market sentiment about your company and your brand. Once you listen and understand what people are saying, you can respond to the market as a whole or formulate an individualized response to the consumer. What would you say if that solution could be delivered to you in a hosted, software-as-a service model in less than a week?

Spend a half hour with us at NRF to hear how Mantis and SAP have created an actionable social media and sentiment analysis solution. We will show you how to leverage SAP Business Objects solutions to turn unstructured data into insight for actionable results. This insight allows you to hear and respond to individual consumers as well as evaluate the impact of social media on your brand.